For those of you who have always grabbed the pre-ground coffee option at your local market or coffee shop, now is the time to reconsider. Whole bean coffee is a preserved time bomb waiting to explode into your senses with your next cup of coffee. Yes, there will be an extra step of grinding the coffee, but the taste, the aroma, the quality… they can’t compare.

Benefits to whole bean

• Longer shelf life
• Fresher
• Can’t beat the smell, think aromatherapy! (The smell of coffee has a nostalgia, it’s almost built into why we drink this stuff!)
• Almost always come from a better crop
• Keeps its potency or caffeine life longer
• Adds to your important morning ritual
• Less oxidation
• Less chances of mildew or mold
• Avoids that stale quality and flavor
• Can’t be swindled with companies who may dilute your grinds with something other than what the label indicates.

In Short

Buying ground coffee is a waste of money. Pre- ground coffee loses that potent dreamy smell and flavor within just 20-30min after a grind. Therefore, buying ground coffee is buying stale coffee, it lacks the flavor profile period. When you grind those beans fresh and steep then into your hot brew… come on, there is nothing like it!